Last updated: 8 September 2026

GeeFit Limited (trading as GeeFit) respects your privacy and is committed to protecting your personal information. This policy explains what we collect, why we use it, who we may share it with and the rights available to you.

1. Who we are

GeeFit Limited is the controller responsible for the personal information described in this policy.

Company number: 13460137

Registered office: 15 Mercury Drive, Andover, England, SP11 6UD

Trading address: Unit 3, Shakespeare Business Centre, Hathaway Close, Eastleigh, SO50 4SR

Privacy enquiries: [email protected] or 07340 177 012

2. Information we may collect

Depending on how you contact or use GeeFit, we may collect:

• Identity and contact information, including your name, email address, telephone number, postal address and emergency contact details.
• Enquiry information, including your goals, interests and anything you include in a contact form, email, telephone call, WhatsApp message or social-media message.
• Membership and transaction information, including your chosen service, membership status, booking and attendance history, payment status and related correspondence. Payment-card details are normally handled by our payment and membership providers rather than stored directly by GeeFit.
• Training and progress information, including fitness goals, programme activity, measurements, body-composition information, progress photographs, results, achievements and coaching notes.
• Health and safety information that you choose or need to provide, including injuries, medical conditions, pregnancy, accessibility needs and exercise-readiness information. This may be special-category personal data.
• Marketing preferences and records of your consent, opt-outs and interactions with our communications.
• Website and device information, including IP address, browser type, device information, pages viewed, referral source and cookie or similar technology data.
• Reviews, testimonials, photographs or videos where you have agreed that we may use them.
• For youth services, information about the child and their parent or guardian, including contact, consent, health, safeguarding and emergency information.

3. How we obtain information

We usually obtain information directly from you when you contact us, complete a form, register, purchase a service, book or attend a session, use a coaching platform, respond to a check-in, provide a review or communicate with us. We may also receive information from a parent or guardian, TeamUp or another service provider you use to interact with GeeFit.

4. How and why we use your information

We may use personal information to:

• Respond to enquiries and arrange consultations.
• Set up and administer memberships, trials, programmes, personal training, bookings and payments.
• Provide coaching, monitor progress and adapt training appropriately.
• Support health, safety, emergency response and reasonable adjustments.
• Send service messages about bookings, payments, timetable changes and your account.
• Send marketing where you have consented or where another lawful marketing rule permits it, with an option to unsubscribe.
• Operate, secure, measure and improve our website, services and customer experience.
• Display reviews or testimonials where permission and applicable platform rules allow.
• Maintain business, accounting, insurance and legal records, prevent misuse and establish or defend legal claims.

5. Our lawful bases

Depending on the activity, we rely on one or more of the following lawful bases:

• Contract: where processing is necessary to provide a service you have requested or to take steps before entering into a contract.
• Legitimate interests: where necessary to operate and improve GeeFit, respond to enquiries, communicate with customers, protect the business and keep appropriate records, provided those interests are not overridden by your rights.
• Legal obligation: where we must keep or disclose information to comply with law, tax, accounting, safeguarding or regulatory duties.
• Consent: for optional marketing, certain cookies, testimonials, photographs or videos, and other activities where consent is appropriate. You may withdraw consent at any time.
• Health information: we normally process health information with your explicit consent where required, and may use it where necessary to protect vital interests in a genuine emergency or to establish, exercise or defend legal claims.

If you withdraw consent to processing that is necessary to coach you safely, we may be unable to continue providing part or all of the service.

6. Services and organisations we may use

We may share relevant information with trusted providers that help us run GeeFit, subject to appropriate contractual, confidentiality and security arrangements. These may include:

• WordPress, website hosting and Contact Form 7 for the website and enquiries.
• TeamUp for membership administration, bookings, communications and payments.
• Trainerize and BoxMate for coaching, training and progress features.
• Brevo for email communications and marketing.
• WhatsApp and relevant social-media services when you choose to contact us through them.
• Google services, including Google Analytics, Google Maps, YouTube and Google Reviews, where enabled.
• Meta services, including Meta Pixel, Facebook and Instagram, where enabled and consent is required.
• Trustindex and Trustpilot for displaying or managing reviews.
• Payment processors, banks, accountants, insurers, IT providers, professional advisers and public authorities where reasonably necessary or legally required.

Some providers may also process information under their own privacy notices. We do not sell your personal information.

7. International transfers

Some service providers may process information outside the United Kingdom. Where UK data-protection law requires it, we use an approved transfer mechanism or rely on another lawful safeguard. You may contact us for more information about relevant safeguards.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, insurance, safeguarding and dispute requirements. Our usual approach is:

• Enquiry records: normally up to 24 months after the last meaningful contact, unless you become a customer or we need the record for another lawful reason.
• Membership, payment and contractual records: normally up to six years after the relationship ends.
• Health, safety and coaching records: for the active relationship and an appropriate period afterwards, which may be up to six years or longer where insurance, safeguarding, a legal claim or information about a child reasonably requires it.
• Marketing records: until you unsubscribe or consent is withdrawn, plus a minimal suppression record so we can respect your choice.
• Published testimonials or media: until the agreed use ends, the material is no longer relevant or you withdraw consent where consent is the basis for use.

We may retain information for longer where law, an insurer, safeguarding responsibilities or an actual or anticipated legal claim requires it.

9. Security

We use reasonable organisational and technical measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure. Access is limited to people and providers who need the information for legitimate business purposes.

10. Children

A parent or guardian must provide or approve the information required for a child to participate in GeeFit youth services. We use children’s information only to administer the service, communicate with the responsible adult, support safe coaching, respond to emergencies and meet safeguarding or legal responsibilities.

11. Your rights

Depending on the circumstances, you may have the right to request access to your personal information, correction, deletion, restriction, portability or objection to processing. You may also withdraw consent at any time where processing is based on consent.

To exercise a right, contact [email protected]. We may need to verify your identity. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk, although we would appreciate the opportunity to address your concern first.

12. Marketing

You can unsubscribe from marketing by using the link in an email or contacting [email protected]. Service messages about an active booking, payment, membership or account are not marketing and may still be sent where necessary.

13. Cookies

Our website may use cookies and similar technologies. Please see our Cookie Policy and the website’s cookie-preference centre for more information and to manage your choices.

14. Changes to this policy

We may update this policy when our services, suppliers or legal obligations change. The latest version will be published on this page with its updated date.